by Robert Jackson |
Analyzing Visual Texts
This lesson plan takes students through a very thorough advertisement analysis. Students will engage their critical thinking and use vocabularies they may not be familiar with. Any advertisement will do, however we do supply an example.
Resource Type: Lesson Plan
Audience: Secondary, University
Audience Language Proficiency: Intermediate
Duration: 60 - 90 minutes
Materials And Technology:
Handouts for Students
Objective:
- Identifying and describing visual elements in texts
- notemaking skills
- understanding and explaining the relationships between visual elements, layout features and written text in images
- analysing the effects of vusual techniques used in texts
- critical literacy skills (analysing the context, purpose and audience of texts)
- evaluating the effectiveness of texts
- writing an analytical response
Outcome:
- Indicate the specific skills and/or areas that are the focus of the lesson.
- identifying and describing visual elements in texts notemaking skills
- understanding and explaining the relationships between visual elements,
- layout features and written text in images
- analysing the effects of visual techniques used in texts
- critical literacy skills (analysing the context, purpose and audience of texts)
- evaluating the effectiveness of texts
- writing an analytical response
Language Skill: Reading, Vocabulary, Writing
Content Area:
Please note content or subject areas that may apply (e.g., literature, social studies, science, technology, economics, mathematics, life skills, art, health, English for specific purposes, English for academic purposes, etc.)
Procedure: See attached documents
Assessment:
Please specify any assessment tools used to measure the lesson objectives.
Supporting Files:
Analyzing Visual Texts 01.pdf
Analyzing Visual Texts 02.pdf